Handwerk live

Our trade fair appearance at the HANDWERK Live trade fair in Leipzig

2025-04-10

Our trade fair appearance at the HANDWERK Live trade fair in Leipzig

Hands-on craftsmanship

At the beginning of February, it was time for us to take the stage for the skilled trades! The Leipzig Trade Fair asked us whether we would like to take part in the HANDWERK LIVE trade fair as part of the well-known home, garden and leisure trade fair - and we didn't have to think twice. This traditional trade fair has been around for over 30 years, is known throughout the region and, with around 150,000 visitors, is also a real stage for our trade.

As our Bachner Group branch in Leipzig needs to become even more visible and we wanted to get a few potential trainees and applicants on board at the same time, we naturally agreed to take part - and have not regretted it!

From February 8 to 16, 2025, it was full power, motivated team - and we can proudly say: we rocked it!

Even though setting up our trade fair stand involved a few pitfalls, we found a solution together - thanks to our craftsmanship and good humor! The red carpet, our informative back walls, the bar tables - everything was shown to its best advantage thanks to the well-thought-out lighting installation by our colleagues.

A real highlight was our “hot wire”, which our trainees built under the expert guidance of Andreas Kolbe. There was also a buzzer game that looked simple at first glance - press it again within 10 seconds - but turned out to be a real test of nerves. Just the right mix of fun and challenge!

Peter Sauerteig came up with a really great idea: a lifting platform! Not only could our trade fair stand be seen from afar thanks to the large banner from the marketing team - we even allowed the trade fair guests to ride on it themselves. Under the supervision of our lifting platform professionals, of course. For many, the view over the exhibition grounds from above was a real experience!

A special highlight: “School meets trade” from Tuesday to Thursday. Over 3,000 schoolchildren were on site - many of them came by to try out our activities. Some of them were also given the task by the school of presenting a hands-on activity in more detail in a short presentation. Our stand with the lifting platform was predestined for this. Videos and pictures were taken in a very “influencer-like” way, of putting on the harnesses, getting on, driving up and down - we hope that one or two pictures of our Bachner logo will be remembered via social media.

There was also a lot going on at the weekends. We welcomed many interested visitors, including, for example, Leipziger Stadtwerke - thanks to our personally sent customer invitations.

We definitely achieved our goal of raising awareness. Even though we are still waiting for the flood of applications from project managers, we have already received one or two applications for internships and apprenticeships - great feedback on our efforts!

What was particularly nice was that our colleagues from the Training, Recruiting and Marketing departments from Bavaria were also there, as well as technical support from our branch. The MSR and electrical engineering colleagues - we were represented with concentrated power.

All in all, our trade fair appearance was not only a complete success in terms of visibility, but also a fantastic team-building measure. We planned, set up, carried out and celebrated together. And that's what makes craftsmanship fun!